Privacy Policy

Last updated: October 16th 2026

Your privacy matters to us. This Privacy Policy explains how True Swing ("we", "our", "us") collects, uses, stores, and protects your information when you use our website, mobile app, and related services (collectively, the “Service”).

Who Is Responsible for Your Data

The data controller for the Service is Oskar Olofsson, 050504-9379, Finngatan 9, 223 62 Lund, Sweden. You can reach us about anything in this policy at team@trueswing.se.

Information We Collect

We collect the information needed to operate your True Swing account and provide our golf practice service.

Account details: name, email address, user ID, sign-in method (email, Apple, or Google), and authentication information.
Swing videos and related media that you choose to upload.
Coach notes you choose to add, as text or photos.
AI-generated analysis results, practice programs, drills, and related feedback.
Practice data: the sessions and drills you complete, when you complete them, and any notes you write.
Subscription status: whether you have an active subscription, its period, and the store it was bought in. We never receive your card details.
Feedback you send us in the app, such as ratings and comments.
Messages you send through the support form on our website, including the email address you give.
Technical information such as device information, IP address, request metadata, logs, and security-related data needed to operate and protect the Service.

How We Use Your Information and Why

We use your information solely to operate, secure, and improve the True Swing service. Under the EU General Data Protection Regulation (GDPR), we rely on the following legal bases:

To create and manage your account, authenticate you, store your content, generate AI analysis, build practice programs, and show your practice history — necessary to perform our agreement with you.
To check your subscription and unlock paid features — necessary to perform our agreement with you.
To answer support messages and feedback — our legitimate interest in helping users and improving the Service.
To maintain, debug, secure, and improve the Service, including looking at how features are used in aggregate — our legitimate interest in running a reliable and useful service.
To keep records we are required to keep by law, such as for accounting — a legal obligation.

AI Processing

True Swing uses Google Gemini to provide AI-powered golf swing analysis. When you request an analysis, your uploaded golf swing video and related request are sent to Gemini for processing. Gemini is used solely to generate your swing feedback and operates under paid API terms, meaning your data is never used to train Google’s AI models. Uploaded content is processed securely and stored only temporarily by Google for necessary operational and safety checks before being automatically deleted.

How AI-Generated Content is Labeled

All swing analysis and feedback provided by True Swing is generated automatically by artificial intelligence (Google Gemini). AI-generated analysis is clearly identified as such within the app. This content is not reviewed or verified by a human coach before delivery and should not be treated as professional instruction. Users are encouraged to use AI feedback as a supplementary tool alongside qualified coaching.

Media Storage

We use Cloudflare to store and deliver uploaded images, videos, thumbnails, and related media files. This allows us to securely store your swing videos and make them available in your account. Cloudflare may also process technical information such as IP address, request metadata, and security-related information when storing, delivering, or protecting media files.

Account and Personal Data Storage

We use Supabase to provide authentication, account management, and database storage. Supabase may store information such as your name, email address, user ID, authentication provider information, account data, analysis records, practice data, and other information needed to operate your account. Supabase also sends the emails that verify your address and reset your password.

Subscriptions

Subscriptions are bought through the Apple App Store or Google Play, which handle payment under their own privacy policies. We use RevenueCat to confirm your subscription status. RevenueCat receives your True Swing user ID and the purchase information from Apple or Google, but not your name or card details.

Analytics

We use Plausible Analytics to understand how our website is used. Plausible is a privacy-focused analytics service that does not use cookies and does not collect or store any personal information. It records aggregate data such as page views, referring sites, approximate country, device type, and whether visitors followed the link to the App Store. This data cannot be used to identify you and is not linked to your True Swing account. Analytics are used on our website only, not inside the mobile app.

What We Do Not Do

We do not sell your personal information. We do not share your personal information, uploaded videos, or AI analysis results with third parties for advertising or marketing purposes. We do not use your uploaded videos or AI analysis results for third-party tracking or targeted advertising.

Data Retention

We retain your account information, uploaded media, AI-generated analysis results, and related app data while your account remains active, unless you delete the data or request deletion. When you delete your account, associated personal data, uploaded media, and analysis data are deleted or anonymized within a reasonable timeframe, except where retention is required for legal, security, billing, or fraud-prevention purposes. Support messages are kept for up to 3 months.

Data Security

We use technical and organizational measures designed to protect your information from unauthorized access, alteration, disclosure, or destruction. This includes secure storage, access controls, and encrypted transmission where appropriate. However, no system can be guaranteed to be completely secure.

Third-Party Services

We use trusted third-party service providers to operate the Service. These providers process data only for the purposes described in this Privacy Policy and on our behalf.

Google Gemini: used to generate AI-powered swing analysis and practice programs.
Cloudflare: used for image and video storage, media delivery, infrastructure, and security.
Supabase: used for authentication, account management, database storage, and account emails.
RevenueCat: used to confirm subscription status.
Apple and Google: used for Sign in with Apple, Google sign-in, and in-app purchases, under their own privacy policies.
Plausible Analytics: used for privacy-focused, cookie-free website analytics.

International Transfers

Some of these providers process data outside the European Economic Area, including in the United States. Where they do, the transfer is protected by the EU–US Data Privacy Framework or by the European Commission’s Standard Contractual Clauses.

Your Rights

Under the GDPR you have the right to:

Access the personal data we hold about you and get a copy of it.
Correct inaccurate data.
Delete your data. You can delete your account in the app at any time, or ask us to at trueswing.se/support#delete-account.
Receive the data you gave us in a portable format.
Object to, or ask us to restrict, processing based on our legitimate interests.
Complain to the Swedish Authority for Privacy Protection (IMY), imy.se, or the data protection authority where you live.

Children’s Privacy

True Swing is not intended for users under the age of 16, or the minimum age required by local law. We do not knowingly collect personal data from minors.

Changes to This Policy

We may update this Privacy Policy periodically. If we make material changes, we will communicate them through the app or website before they take effect.

Contact

If you have questions about this Privacy Policy, want to use your rights, or want to know how your data is handled, contact us at team@trueswing.se.